AN ELECTRONIC SHELF LABEL (ESL), INTENDED FOR USE IN A RETAIL ENVIRONMENT TO DISPLAY PRODUCT INFORMATION SUCH AS PRICE, WEIGHT, SIZE AND SPECIAL OFFERS. THE LABEL IS COMPRISED OF A HIGH DEFINITION, ZERO POWER, BLACK AND WHITE BISTABLE LCD DISPLAY (NOT ACTIVE MATRIX), WITH A RF TRANCEIVER, 4 mb FLASH MEMORY, SMALL PCB AND 3 X AAA BATTERY. THE DISPLAY IS 320 X 240 PIXELS AND MAY BE ORIENTATED LANDSCAPE OR PORTRAIT. IT HAS A VIEWING ANGLE OF 60 DEGREES AND 100 DOTS PER INCH (DPI). THE VISIBLE SCREEN AREA IS 3.1 X 2.3". THE GRAPHIC CAPABILITIES ALLOW IT TO DISPLAY ANY COMBINATION OF TEXT, IMAGES, LOGOS, SCANNABLE BARCODES AND QR CODES. IT PROVIDES TWO-WAY BROADCAST OF PRICE, PRODUCT AND PROMOTIONAL INFORMATION TO FULLY GRAPHIC ESL WITH 100% ACCURACY. EACH ESL RESPONDS BACK TO BASE, CONFIRMING THAT UPDATES HAVE BEEN RECEIVED AND ACTIVATED.

CLASSIFICATION HAS BEEN DETERMINED IN ACCORDANCE WITH THE FOLLOWING:- GENERAL INTERPRETATIVE RULES (GIR)S GIR 1 HAS BEEN USED TO CLASSIFY THIS PRODUCT BY THE TERMS OF HEADING 8531 - ELECTRIC SOUND OR VISUAL SIGNALLING APPARATUS (FOR EXAMPLE, BELLS, SIRENS, INDICATOR PANELS, BURGLAR OR FIRE ALARMS), OTHER THAN THOSE OF HEADING 8512 OR 8530 GIR 6 HAS BEEN USED TO CLASSIFY THE GOODS TO SUBHEADING LEVEL 8531 20 - INDICATOR PANELS INCORPORATING LIQUID CRYSTAL DEVICES (LCD) OR LIGHT EMITTING DIODES (LED) CN CODE 853120 95 - INCORPORATING LIQUID CRYSTAL DEVICES (LCD): OTHER THAN INCORPORATING ACTIVE MATRIX LIQUID CRYSTAL DEVICES (LCD) TARIC 85312095 90 - OTHER THAN FOR USE IN CIVIL AIRCRAFT ALSO CLASSIFIED IN ACCORDANCE WITH:- NOTE 3 TO SECTION XVI