AN ELECTRONIC SHELF LABEL (ESL). THE LABEL IS COMPRISED OF A HIGH DEFINITION, ZERO POWER, BLACK AND WHITE BISTABLE LCD DISPLAY, WITH A RF TRANCEIVER, 512 KB FLASH MEMORY, SMALL PCB AND CHIP BATTERY. THE DISPLAY IS 224 X 90 PIXELS AND MAY BE ORIENTATED LANDSCAPE OR PORTRAIT. IT HAS A VIEWING ANGLE OF 60 DEGREES. THE VISIBLE SCREEN AREA IS 2.1 X 1". THE GRAPHIC CAPABILITIES ALLOW IT TO DISPLAY ANY COMBINATION OF TEXT, IMAGES, LOGOS, SCANNABLE BARCODES AND QR CODES. IT PROVIDES TWO-WAY BROADCAST OF PRICE, PRODUCT AND PROMOTIONAL INFORMATION TO FULLY GRAPHIC ESL WITH 100% ACCURACY. EACH ESL RESPONDS BACK TO BASE, CONFIRMING THAT UPDATES HAVE BEEN RECEIVED AND ACTIVATED. THE DISPLAY DOES NOT INCORPORATE AN ACTIVE MATRIX LCD.

CLASSIFICATION HAS BEEN DETERMINED IN ACCORDANCE WITH THE FOLLOWING:- GENERAL INTERPRETATIVE RULES (GIR)S GIR 1 HAS BEEN USED TO CLASSIFY THIS PRODUCT BY THE TERMS OF HEADING 8531 - ELECTRIC SOUND OR VISUAL SIGNALLING APPARATUS (FOR EXAMPLE, BELLS, SIRENS, INDICATOR PANELS, BURGLAR OR FIRE ALARMS), OTHER THAN THOSE OF HEADING 8512 OR 8530 GIR 6 HAS BEEN USED TO CLASSIFY THE GOODS TO SUBHEADING LEVEL 8531 20 - INDICATOR PANELS INCORPORATING LIQUID CRYSTAL DEVICES (LCD) OR LIGHT EMITTING DIODES (LED) CN CODE 853120 95 - INCORPORATING LIQUID CRYSTAL DEVICES (LCD): OTHER THAN INCORPORATING ACTIVE MATRIX LIQUID CRYSTAL DEVICES (LCD) TARIC 85312095 90 - OTHER THAN FOR USE IN CIVIL AIRCRAFT ALSO CLASSIFIED IN ACCORDANCE WITH:- NOTE 3 TO SECTION XVI