AN ELECTRONIC SHELF LABEL (ESL), INTENDED FOR USE IN A RETAIL ENVIRONMENT TO DISPLAY PRODUCT INFORMATION SUCH AS PRICE, WEIGHT, SIZE AND SPECIAL OFFERS. THE LABEL IS COMPRISED OF A HIGH DEFINITION, ZERO POWER, BLACK AND WHITE BISTABLE LCD DISPLAY, WITH A RF TRANCEIVER, 4 mb FLASH MEMORY, SMALL PCB AND AAA BATTERY. THE DISPLAY IS 400 X 160 PIXELS AND MAY BE ORIENTATED LANDSCAPE OR PORTRAIT. IT HAS A VIEWING ANGLE OF 60 DEGREES AND 115 DOTS PER INCH (DPI). THE VISIBLE SCREEN AREA IS 3.7 X 1.5". THE GRAPHIC CAPABILITIES ALLOW IT TO DISPLAY ANY COMBINATION OF TEXT, IMAGES, LOGOS, SCANNABLE BARCODES AND QR CODES. IT PROVIDES TWO-WAY BROADCAST OF PRICE, PRODUCT AND PROMOTIONAL INFORMATION TO FULLY GRAPHIC ESL WITH 100% ACCURACY. EACH ESL RESPONDS BACK TO BASE, CONFIRMING THAT UPDATES HAVE BEEN RECEIVED AND ACTIVATED. THE DISPLAY DOES NOT INCORPORATE AN ACTIVE MATRIX LCD.

CLASSIFICATION HAS BEEN DETERMINED IN ACCORDANCE WITH THE FOLLOWING:- GENERAL INTERPRETATIVE RULES (GIR)S GIR 1 HAS BEEN USED TO CLASSIFY THIS PRODUCT BY THE TERMS OF HEADING 8531 - ELECTRIC SOUND OR VISUAL SIGNALLING APPARATUS (FOR EXAMPLE, BELLS, SIRENS, INDICATOR PANELS, BURGLAR OR FIRE ALARMS), OTHER THAN THOSE OF HEADING 8512 OR 8530 GIR 6 HAS BEEN USED TO CLASSIFY THE GOODS TO SUBHEADING LEVEL 8531 20 - INDICATOR PANELS INCORPORATING LIQUID CRYSTAL DEVICES (LCD) OR LIGHT EMITTING DIODES (LED) CN CODE 853120 95 - INCORPORATING LIQUID CRYSTAL DEVICES (LCD): OTHER THAN INCORPORATING ACTIVE MATRIX LIQUID CRYSTAL DEVICES (LCD) TARIC 85312095 90 - OTHER THAN FOR USE IN CIVIL AIRCRAFT ALSO CLASSIFIED IN ACCORDANCE WITH:- NOTE 3 TO SECTION XVI